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La Quinta Resort & Club and PGA WEST® Announce September 7th BOOM IT! FORE A CURE Event


La Quinta Resort & Club and PGA WEST® Announce

September 7th BOOM IT! FORE A CURE Event


Collaboration with Bridgestone Golf To Provide a Special Day of Golf to Benefit The American Cancer Society


LA QUINTA, Calif. –  (August 16, 2012) -- La Quinta Resort & Club and PGA WEST, The Western Home of Golf in America®, are partnering with Bridgestone Golf to present a special day of play benefitting The American Cancer Society.


Scheduled for Friday, September 7, 2012, the new BOOM IT! Fore a Cure event offers the public the opportunity to enjoy a round of golf on the TPC Stadium Course or the Jack Nicklaus Tournament Course, with proceeds to benefit The American Cancer Society.


Golfers booking play during the event will receive complimentary custom fitting services, a hat and a sleeve of golf balls, all with compliments of Bridgestone Golf. La Quinta Resort and PGA WEST will provide additional prizes during on-course competitions held throughout the day, while all players will receive preferred September 7 pricing at the Tournament Clubhouse Pro Shop. The Tournament Clubhouse will also host a post-play celebration beginning at 4 p.m., followed by 6 p.m. horse-race golf, and all participants will be entered to win a trip for two to the February 2013 WGC Accenture Match Play championship in Tucson, Arizona. The award trip includes two nights’ accommodations in Tucson, access to the Bridgestone hospitality tent during the event and daily access to the tournament. Transportation is not included.


La Quinta Resort & Club is offering a special room rate for golfers wishing to stay overnight in conjunction with BOOM IT! Fore A Cure. Offered between September 6 and September 8, the $119 event rate may be requested by calling 760-564-4111 or by visiting and requesting group code ACS.



About La Quinta Resort & Spa and PGA WEST®

La Quinta Resort & Club and PGA WEST is a renowned desert destination in the greater Palm Springs area featuring 796 elegantly-appointed casitas, suite and villas; the 23,000-square-foot Spa La Quinta®; 41 swimming pools and 53 hot spas; 23 tennis courts and exceptional cuisine at Morgan’s in the desert; TWENTY6; Adobe Grill; Ernie’s at PGA WEST and elsewhere throughout the resort. Known as The Western Home of Golf in America® and named “North America’s Golf Resort of the Year,” it is home to five award-winning public golf courses and four private courses, designed by legends Arnold Palmer, Jack Nicklaus, Pete Dye, Greg Norman and Tom Weiskopf. The resort is a member of Hilton Worldwide’s Waldorf Astoria Hotels & Resorts. For more information, call 760-564-4111 or visit

About Waldorf Astoria Hotels & Resorts

WALDORF ASTORIA is Hilton Worldwide’s luxury brand of landmark hotels, with each one as singular and timeless as the brand’s namesake, The Waldorf=Astoria Hotel in New York. From classic elegance to modern grandeur, Waldorf Astoria Hotels & Resorts each represent worldly sophistication and unparalleled guest service. From sumptuous spas and culinary excellence to world-class golf, each hotel & resort offers the exquisite accommodations and signature accoutrements that define refinement and sophistication. Discover Waldorf Astoria by visiting Waldorf Astoria Hotels & Resorts is one of Hilton Worldwide’s ten market-leading brands.


Bonnie Crail
Crail Communications